Eureka! is a chain of polished casual restaurants that claims to deliver a value driven experience defined as “eatertainment.”  Check out this video audit and analysis of the brand experience to see if it delivers on that claim. Brand Experience Brief: Eureka! from Denise Lee Yohn on Vimeo. Other Brand Experience Briefs (video audits and […]

denise lee yohn on cnbc on starbucks race togehter

In Case You Missed It — Here’s a round-up of my most popular content from this month, March 2015: CNBC Closing Bell interview: Starbucks’ ‘Race Together’ Campaign Goes Cold — Bill Griffith interviews me.           Forbes column: What You Can Learn About Customer Experience From Sharing Economy Companies — Easy, effective, and emotionally engaging experiences seem indigenous […]

Welcome to my newest Brand Experience Brief, a video audit and analysis of a new or interesting retail or restaurant concept.  Today you can take a look at Sport Chalet flagship store located in the Fig@7th shopping center in downtown Los Angeles, CA.  As you will see, the concept and design of the store is quite compelling […]

This Brand Experience Brief covers Best Buy.  I visited the location in Richfield, MN, and found that instead of presenting a cohesive Best Buy brand experience, the store provides a collection of shopping experiences for different brands. Take a look: DLYohn Brand Experience Brief: Best Buy in Richfield, MN from Denise Lee Yohn on Vimeo.   transcript: […]

executing on brand strategy throughout customer experience

From What Great Brands Do:  Executing on the brand strategy with excellence throughout the entire customer experience builds brand integrity and impact.   In my investigations on customer experience, I’ve found that the most common mistake in mismanaging the customer experience is starting with customer data.  Using data and analytics as a starting point fails to […]

sticky branding book

the book: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand – a very helpful book for small- and mid-sized businesses the brain: Jeremy Miller, brand builder, keynote speaker, and the President of Sticky Branding, a Toronto-based branding and business development consultancy.  Jeremy wrote this book after having gone through […]

A new store format from Radio Shack, “Interactive,” presents the best of what the brand has to offer including mobile repair service “Fix It Here!”  Check out this Brand Experience Brief: DLYohn Brand Experience Brief: Radio Shack Interactive from Denise Lee Yohn on Vimeo. […]

2015

Welcome to what has become an annual tradition for me – a post highlighting my recommendations for the “Brands to Watch in 2015.”  Importantly this is not a list of brands that I predict will grow, succeed, or otherwise go big.  After all, Peter Drucker once said, “Trying to predict the future is like trying […]