From What Great Brands Do: Executing on the brand strategy with excellence throughout the entire customer experience builds brand integrity and impact. In my investigations on customer experience, I’ve found that the most common mistake in mismanaging the customer experience is starting with customer data. Using data and analytics as a starting point fails to […]
the book: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand – a very helpful book for small- and mid-sized businesses the brain: Jeremy Miller, brand builder, keynote speaker, and the President of Sticky Branding, a Toronto-based branding and business development consultancy. Jeremy wrote this book after having gone through […]
A new store format from Radio Shack, “Interactive,” presents the best of what the brand has to offer including mobile repair service “Fix It Here!” Check out this Brand Experience Brief: DLYohn Brand Experience Brief: Radio Shack Interactive from Denise Lee Yohn on Vimeo. […]
Welcome to what has become an annual tradition for me – a post highlighting my recommendations for the “Brands to Watch in 2015.” Importantly this is not a list of brands that I predict will grow, succeed, or otherwise go big. After all, Peter Drucker once said, “Trying to predict the future is like trying […]
From What Great Brands Do: Managers of great brands view every consumer contact with the brand as an occasion that might either enhance the brand’s value or undermine it. And they take brand touchpoints that are often overlooked or not considered important and use them to express their brand. Looking for inspiration how to transform […]
TargetExpress, the new smaller retail concept from the folks at Target, is intended to offer “an assortment that is locally relevant to meet urban guests’ quick trip wants and needs at an everyday value.” Check out this video audit and analysis to see how it delivers on that mission. DLYohn Brand Experience Brief TargetExpress from […]
The future of business is personal. We are embarking on “The Age of You”, in which “Mecosystems” (ecosystems that revolve around and cater to you) and “responsive experiences” (customer experiences that adapt to your needs and preferences) will prevail. […]
Only 6% of surveyed companies are doing what great brands do. This and other results were gleaned from participation in the brand assessment that I recently invited my blog readers and newsletter community to take. […]
Downtown Project, the movement to revitalize downtown Las Vegas originally funded by Tony Hsieh the CEO of Zappos, has been in the news a lot lately. On the downside, many articles (including this one) Monday-morning-quarterbacked the collection of businesses and organizations when it laid off 30 staffers. But in the plus column, it was praised […]
In September 2014, nearly 500 marketers gathered in Las Vegas for the 12th annual Brand ManageCamp — to learn, share, inspire, and be inspired to build great brands. The following are some of the ideas and insights shared from the outstanding line-up of speakers including Jay Baer, David Aaker, and Jeffrey Rohrs. Ideas & Insights […]