Brand Experience Brief: CityTarget
(Get the insights and analysis on new and interesting restaurant and retail concepts with my brand experience briefs. Here’s the latest:)
Target is experimenting with a new store format, CityTarget. The effort is intended to reach more Americans, and their money, who have been leaving the suburbs for the city. Check out all that’s great — and a couple of things that aren’t — about the CityTarget in downtown Chicago in this video briefing:
DLYohn Brand Experience Brief: CityTarget from Denise Lee Yohn on Vimeo.
other brand experience briefs:
- Walgreen’s flagship in Chicago
- LYFE Kitchen — healthy fast casual concept by former McDonald’s exec
- GAP store redesign
(If you’re interested in learning how to improve your in-store experience, sign up for a Brand Experience Day. We’ll head out into the field to experience retail concepts — good and bad — and then regroup to identify and apply the insights to your business.)