03.16.09
less is more
Haagen Dazs just added a new line — Five — it’s billed as “All-natural ice cream crafted with only five ingredients for incredibly pure, balanced flavor… and surprisingly less fat!“ […]
Leadership Blog
Customer
ExperienceBrand
DifferentiationEmployee
EngagementPurposeful
LeadershipStart-Ups and
Scale-UpsCompany
Culture
ExperienceBrand
DifferentiationEmployee
EngagementPurposeful
LeadershipStart-Ups and
Scale-UpsCompany
Culture
03.12.09
love the moosejaw madness
When I worked as a consumer research analyst for Spiegel catalogs (my first job out of college!), we used to talk about the three critical points in a customer’s experience with our brand: […]
03.11.09
don’t stop retailin’, blockbuster
Jonathan Salem Baskin recently posted an “open memo to Blockbuster’s agency” (DDB Entertainment) congratulating them on their recent win of the account — and warning them that their client’s CEO plan to “transform the Blockbuster brand into an entertainment provider” is doomed. […]
03.09.09
i just robbed a bagel shop
I walked into a Bruegger’s Bagels shop, I handed the clerk a piece of paper that told him what I wanted, I watched as he filled the bag, and I walked out of there — all in less than 30 seconds. […]
03.06.09
same old highway
Last week I wrote a quick response to a piece in Brandweek by Robert Klara, the magazine’s Features Editor — the topic: “many domestic makes seem to be spinning their [advertising] wheels in the same territory they’ve been stuck in for decades.” Do you agree with me and Robert? […]
03.05.09
10 criteria for brand you
A few weeks ago, in response to some inquiries by colleagues and friends, I wrote about personal branding. As a reminder, I suggested […]
03.02.09
who’s afraid of the big bad public
Thanks to the bailouts, marketers are finding our marketing plans being tried in the court of public opinion – and so far we haven’t been given much of a chance to defend ourselves. In a piece I wrote for MediaPost’s Marketing Daily, “Who’s Afraid of the Big Bad Public?,” I make three suggestions for maligned […]
03.02.09
wasted potential: final remarks
This post concludes the series on brands that have wasted their potential. […]
02.26.09
we’re the same, but different
Martin Bishop, author of the blog Brand Mix, recently posted about some new research on brand loyalty. An implication from the research findings is that you can steal brand loyalists from the competition […]
02.23.09
wasted potential — saturn
Saturn joins the ranks of formerly esteemed brands like Vonage and Dairy Queen in this series on brands that have failed to live up to their potential. […]
Subscribe to the Blog
Sign up to receive an update each time a new blog post is published.