04.16.09
segmentation: what’s it for?
There’s a healthy debate going on over at AdAge.com this week — a POV by Michael Fassnacht, Chief Customer Intelligence Officer at DRAFTFCB entitled “The Death of Consumer Segmentation?” […]
Leadership Blog
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ExperienceBrand
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ExperienceBrand
DifferentiationEmployee
EngagementPurposeful
LeadershipStart-Ups and
Scale-UpsCompany
Culture
U.S. News & World Report’s interview with Susan Docherty, North American Vice President for General Motors provided some valuable insight into the troubled car company. Her comments made it clear that GM is operating from a reactive, backward looking stance. […]
One of Harvard Business Review‘s pieces on marketing in these tough economic times left me feeling ambivalent. In “Five Rules for Retailing in a Recession,” the authors outline how retailers can discover that “a larger universe of growth and productivity opportunities is open to them than they might believe.” […]
04.06.09
birthdays and brands
My birthday was last week (I turned 21 again! 😉 ) Included in the birthday greetings I received were messages from four brands. Of all the brands […]
Why do brands that have a strong point of differentiation not position themselves on it?? Quizno’s serves a case in point. […]
03.30.09
i’ve taken the twitter plunge
After monitoring Twitter for awhile, I’m taking the plunge — considering it a 30 day experiment — please follow me (@deniseleeyohn) and give me feedback, ok? also let me know if you’d like me to follow you — thanks! […]
03.29.09
microsoft’s ad misses the mark again
Once again Microsoft’s ad strategy is off-base. Their newest ad criticizes Apple for being expensive by “documenting” one woman’s quest to find a laptop that […]
03.27.09
the branded vacation
Last week my husband and I were out on holiday — it was a delightful vacation and a wonderful brand experience, an REI brand experience that is. […]
03.23.09
personal service vs. lip service
Rarely does Ben Stein write something that I don’t agree with and really appreciate — his column in this past Sunday’s NY Times is no exception. The piece, Don’t Blame the Business Trip, […]
03.19.09
leadership and execution
Last week I had the privilege of participating in a CEO group session led by Dan Barnett. (Dan Barnett has headed companies for some of the world’s leading corporations […]
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