In today’s cluttered, uber-competitive, over-retailed, choice-overload world, your brand must have an clear, meaningful reason for being. You need to play an invaluable, irreplaceable role in people’s lives. Hope you enjoy is a collection of my resources on brand purpose and purposeful leadership. What Is the Purpose of Business? Denise explains that, at its core, a […]
Last Friday Samsung launched a new flagship smartphone, the Galaxy S8, its first product launch following last year’s Galaxy Note 7 debacle. It’s loaded with ground-breaking features and functionality and has been called an “early favorite for the best phone of 2017,” but it’s probably not enough to re-galvanize the brand. Samsung needs more than […]
If three makes a trend, then lately I’ve noted a new trend in strategic thinking. It involves the discipline to ask different questions to get different results — and not just different results — better, clearer, more sustainable results. I came across the idea to ask different questions to get different results from three different […]
What is Brand Essence? At the core of your brand strategy is your Brand Essence — your Brand Essence is what you stand for. Brand Essence is often thought of as your brand DNA, the essential value of your brand, or the ultimate role your brand plays in the world. It’s a critical element of […]
– the book: The Service Culture Handbook: A Step-By-Step Guide To Getting Your Employees Obsessed with Customer Service, a practical guide on an important topic – the brains: Jeff Toister, customer service author, consultant, and trainer. I met Jeff when we were both launching our first books — his was Service Failure: The Real Reasons […]
Brand differentiation is more important now than ever before. You can’t just be better than your competitors — you must be different. Here are five of my resources, all in one handy spot, to help you understand the new challenges and requirements to differentiate and how to achieve greater brand differentiation. […]
Brands have evolved from mere symbols of product quality and identifiers to aid customers in purchase selections. They are bundles of values and attributes that define the way companies behave and the value they deliver to customers. In layman’s terms, a brand is what you do and how you do it. This means brands represent […]
Looking for great CX quotes? Quotes on storytelling? Quotes on competition? Quotes on grit? The Qualtrics Insight Summit 2017 was full of soundbites from thought-leaders and celebrities including Clay Christensen, Angela Duckworth, Joe Pine, Omar Johnson (former CEO of BEATS by Dr. Dre), and Qualtrics’s very own CEO Ryan Smith. Check out these great CX […]
The story of how the venerable Ford Motor Company managed to recover from the Great Recession of 2008 may be one of the greatest corporate turnarounds in U.S. history. And it demonstrates how great brands rebound from turbulent times. Not only did Ford recover, but it ended up thriving and achieving heights once thought impossible […]
Check out this Uncontainable book review! – the book: Uncontainable: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives, the story of The Container Store told by its co-founder and Chairman Kip Tindell […]
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