There are about several blogs about brands and businesses that I make a point to read regularly. Here are some of my favorite posts from 2012: Blogposts Worth Reading (12.12 Edition) by Denise Lee Yohn from Denise Lee Yohn, Inc. Thanks to the writers of these and many other pieces that have inspired, provoked, tickled, […]
tom fishburne
Last week I started a series about my favorite brand resources. Last Friday’s post reviewed 5 of my favorite brand books; today it’s brand blogs. […]
02.09.09
brand disappointments: vonage
So far we’ve covered GNC, Facebook, and Dairy Queen in our chronicles of brands which have failed to live up to their potential — today Tom Fishburne […]
What do Lindsay Lohan, the universal remote, and the Bush administration have in common? They are all examples of things that could have been great but have ended up not living up to their potential. […]
12.22.08
marketing productivity metric
BusinessWeek’s analysis of “How HP Got Its Wow! Back” reports on a business metric the Company uses that gives me an idea about measuring marketing productivity. […]
09.11.08
brand camp, give me s’more
Tom Fishburne‘s new book, This One Time, At Brand Camp, is delightful. Comprised of over 100 cartoons that poke fun at all the wonderfully stupid things we marketers say and think, […]