(Here’s the latest “Brand Experience Brief” — insights from my audits of new and interesting retail and restaurant concepts.) Check out this video featuring photos and my notes on Tin Shed, Patagonia‘s new retail concept — and then check out my interview with head of retail marketing at Patagonia, Vickie Achee, which I posted a couple […]
retail
12 truths to guide retailing in 2012
DLYohn 12 Truths to Guide Retailing in 2012 Check out the key points about success in retail from speakers at last week’s NRF’s Retail BIG Show in 2012. View more presentations from Denise Lee Yohn, Inc. […]
winning at retail
brand-as-business bit: Stephen Denny and I have just done a blog-exchange on retail and small business. Check out his post on Killing Retail Giants, and mine on new retail opportunities. Both pieces speak to the unique advantage small businesses have in winning at retail, in part because they are more likely to make the retail […]
killing retail giants
(The following is the first in a two-part blog-exchange I’m doing with Stephen Denny, author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. Because Steve and I are among those teaching the upcoming Marketing Profs University course, Marketing Your Small Business, we decided to address retailers’ issues and opportunities in these […]
2011 year in ideas
In the spirit of New York Times Magazine’s annual Year in Ideas, I’ve compiled an alphabetical digest of ideas, from A to Z, that I wrote, spoke, and passed along over the past 12 months. The following are excerpts — the original pieces linked. […]
brand experience brief: subway café
(Here’s another installment of “brand experience briefs” — insights from my audits of new and interesting retail and restaurant concepts.) What: Subway Café […]
The holiday shopping season is upon us and retailers are trying to navigate the challenges and opportunities of the new retail reality. As a recent Bloomberg Businessweek article observed, “Americans don’t shop the way they used to.” […]
(This is the first installment of “brand experience briefs” — insights from my audits of new retail and restaurant concepts.) What: the Walmart.com store […]
central market – a retail experience
(Today’s post is the last in a mini-series of reviews of retail concepts that have caught my eye. I’ve already covered 77kids in Times Square and new Starbucks stores in Seattle. Hope you’ve enjoyed my takes on what makes a store more than a store – a real experience.) Central Market defies convention. The Texas-based […]
starbucks 3.0 – a retail experience
two concepts stores in Seattle convey the brand’s personal and local feel and make the stores a real retail experience […]