winning at retail

brand-as-business bit:  Stephen Denny and I have just done a blog-exchange on retail and small business.  Check out his post on Killing Retail Giants, and mine on new retail opportunities.  Both pieces speak to the unique advantage small businesses have in winning at retail, in part because they are more likely to make the retail experience personal and emotional.

Our perspectives are supported by recent research findings from Motista, a consumer intelligence firm showing that:

Customers who feel emotionally connected to their retail brands are three to four times more likely to pay more, tell a friend, shop their stores more often, and rate the brands online than customers who are merely satisfied.

read Motista’s report

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