Great brands don’t follow – they lead. That’s why they tend to ignore existing trends and advance their own cultural movements instead. Makes sense, right?! The power of discovering and advancing your own movement is easy to understand – but much harder to implement. In my book, What Great Brands Do, I share approaches that […]
brand-as-business bit: Stephen Denny and I have just done a blog-exchange on retail and small business. Check out his post on Killing Retail Giants, and mine on new retail opportunities. Both pieces speak to the unique advantage small businesses have in winning at retail, in part because they are more likely to make the retail […]
(The following is the first in a two-part blog-exchange I’m doing with Stephen Denny, author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. Because Steve and I are among those teaching the upcoming Marketing Profs University course, Marketing Your Small Business, we decided to address retailers’ issues and opportunities in these […]