Today’s Brand Experience Brief is about what happens when you cross a bank with a cafe. It’s about Capital One 360 Cafes, which are “unique community spaces where you can learn new ways to save time and money while you tap free WiFi and enjoy a great cup of coffee,” Check out this video audit […]
retail customer experience
10.28.13
Experience Really Is Design
As a writer, every once awhile I come across a terrific article or story and think, “I should have written that.” Last week Om Malik penned a post that I wish I had written. Entitled, “Square, Airbnb and why experience really is design,” the piece makes a convincing case for how the cosmetic aspects of […]
09.18.13
Brand Experience Brief: Pirch
(Here’s a new Brand Experience Brief — if you’d like to suggest a brand experience at a new or interesting restaurant or retail concept for me to audit, please email me at mail [at] deniseleeyohn [dot] com.) PIRCH, the new Fixtures Living, shows how you can transcend your category and create an emotional, memorable, and distinctive customer experience, […]
brand-as-business bit: What was old is new again; what is big isn’t best; what’s happening halfway around the world matters here. These ironies describe the retail customer experience landscape in America today. That was my takeaway from a session at the Retail Customer Experience Summit I attended yesterday. The presentation was by Chris Peterson who travels […]
(Check out this new video. It’s one of a series of brand experience briefs in which I provide audit and analyses of new or interesting restaurant or retail concepts.) If you don’t operate out of a retail space, you may wonder how you can bring your brand to life and engage your target community. The […]
brand-as-business bit: Showrooming isn’t going away — it’s the way people want and expect to shop now. So, what are brick and mortar stores to do to compete with e-tailers that undercut them on price — especially in consumer electronics where the prevalence of mobile price checking apps and online discounters have really taken their […]
05.06.13
Hold the Cone
brand-as-business bit: Hold the cone! No, I don’t mean “hold the phone.” I’m saying “hold the cone” because that’s what ice cream shop workers should do. Allow me to explain: Recently while in the Virgin America terminal at SFO, I decided to treat myself to some Pinkberry. After preparing my cone of yogurt yumminess, the […]
brand-as-business bit: I recently spoke at CAMEX, the trade show and educational event for the collegiate retailing industry, produced by the National Association of College Stores. My topic was “More Walk, Less Talk: Build Your Brand through Culture & Customer Experience“ and I inspired and taught attendees how to drive their brand promise into their company culture and implement a […]
(Here’s a slightly different brand experience brief. Instead of providing a video audit and analysis of a unique retail or restaurant brand experience, I contrast two direct competitors.) The New Balance and Nike stores across the street from each other in New York City’s Flatiron district delivered unique brand experiences in their own way. Check […]
08.30.12
August Brand-As-Business Buffet
Been on vacation? You might have missed some good stuff to feed your brain — here are five of my pieces from this past month, in a virtual buffet of insights for you to choose from: strategy IS execution — A guest post on Bulldog Drummond’s blog about how execution is actually becoming strategy. Superior operational […]