brand-as-business bit: OPEN Forum just published my latest column, 5Lessons from NBC’s ‘The Voice’ on How to Differentiate Your Brand. In addition to providing insights on differentiation, the blind auditions on ‘The Voice’ conveyed some other important marketing lessons: start strong – A single strong starting note was sometimes enough to make an impression on the […]
NBC
DLYohn America’s Next Great Restaurant 05.01.11 Finale Recap from Denise Lee Yohn on Vimeo. For important takeaways for aspiring restaurateurs and other entrepreneurs, check out the full series of my show recaps: engage your employees with your brand — episode 8 deciding what NOT to do — episode 7 the customer isn’t always right — […]
DLYohn America’s Next Great Restaurant 04.24.11 Episode 8 Recap from Denise Lee Yohn on Vimeo. other insights from the show: targeting and focus are more important that size and mass appeal — episode 7 recap attention to detail can make or break a business — episode 6 recap the adage “the customer is always right” […]
DLYohn America’s Next Great Restaurant 04.17.11 Episode 7 Recap from Denise Lee Yohn on Vimeo. other recaps of america’s next great restaurant show: how attention to detail can make or break a business — episode 6 recap why the adage “the customer is always right” isn’t always right — episode 5 recap 3 keys to […]
DLYohn America’s Next Great Restaurant 04.10.11 Episode 6 Recap from Denise Lee Yohn on Vimeo. also see: why the “customer is always right” isn’t always so — episode 5 recap 3 keys to success as a fast casual restaurant — episode 4 recap intro to the show […]
DLYohn America’s Next Great Restaurant 04.03.11 Episode 5 Recap from Denise Lee Yohn on Vimeo. also see: episode 4 recap: 3 keys to a successful fast casual restaurant episode 3 recap: what makes a great brand slogan intro to the show […]
This week’s challenge for contestants in NBC’s reality show America’s Next Great Restaurant was to develop a slogan for their restaurant concept. Here are my thoughts on the ideas they developed and what makes a great brand slogan in general: DLYohn America’s Next Great Restaurant 03.20.11 Episode 3 Recap from Denise Lee Yohn on Vimeo. […]
NBC’s new reality show, America’s Next Great Restaurant, aired again last night — contestants had to pick a chef, design a logo, and feed 1,000 people as a “proof of concept.” Here’s my recap and takeaways for all entrepreneurs: DLYohn America’s Next Great Restaurant 03.13.11 Episode 2 Recap from Denise Lee Yohn on Vimeo. […]
Here’s my recap and takeaways from NBC’s new reality TV show, America’s Next Great Restaurant — also included are my picks to win! DLYohn America’s Next Great Restaurant 03.06.11 Episode Recap from Denise Lee Yohn on Vimeo. […]
12.09.08
if it looks like an ad…
My 5th grade science teacher used to spring pop quizzes on us by pronouncing, “if it looks like a quiz, and it sounds like a quiz, and if it smells like a quiz, then it must be a quiz.” […]