Whaddya miss this month? Among my pieces that generated the most conversation and shares were: innovation or core? try both — My latest QSR Magazine column about how start-ups and established brands alike must balance their focus on their core brand, while also pushing the innovation envelope. brand romney — A post explaining what Presidential […]
brand-as-business bit: In response to my post last week about how Mitt Romney needs to adopt a challenger brand strategy, David Morey, author of The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top, shared with me his piece, What’s an Underdog? In it he makes the point that being an […]
On the day of the first Presidential debate, I thought it might be helpful to look at the Presidential contest through a brand lens. […]