Here’s an interview with Cheryl Bachelder, CEO of Popeyes Louisiana Kitchen. I spoke with Cheryl during the research for my new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do. As you will hear, Popeyes is a unique regional fast food brand that underwent a dramatic transformation. Take a listen to the interview to […]
Did the month of May pass you by?! Not to worry — here’s my most popular content from the month, all in one convenient post. Three Reasons Why KFC’s New Colonel Campaign Won’t Make a Difference — my new Seeking Alpha column explaining the futility of KFC’s new ads The Practices […]
Here are three juicy audio interviews for your listening pleasure: Bill Horan, host of the “Secrets of Success” show on WHPC radio, asked me to explain how I selected the brands for my book What Great Brands Do. Listen to our interview to hear the measures I used to qualify a great brand — as […]
What is the one thing about a brand that has stood the test of time? That’s how Moe Abdou, Founder & CEO of 33voices, began his interview of me. In our in-depth conversation, we cover topics including: what is no longer relevant about brands? what does “brand as business” mean? how are great brands keeping up […]
brand-as-business bit: I use the term “operationalize” to describe the kind of brand-building I focus on — and to differentiate from expressing, promoting, and marketing a brand. Operationalizing your brand involves using your brand to shape your organizational culture, to drive your core operations, and to guide your customer experiences. It’s about putting your brand […]