3.122014
The Big Brand Idea
What is the one thing about a brand that has stood the test of time?
That’s how Moe Abdou, Founder & CEO of 33voices, began his interview of me. In our in-depth conversation, we cover topics including:
- what is no longer relevant about brands?
- what does “brand as business” mean?
- how are great brands keeping up with the times?
- do marketing dollars correlate with a brand’s continual success?
- if great brands don’t chase customers, what do they do?
I really enjoyed Moe’s provocative questions and think you will too. Please take a listen to our conversation.
And check out this cool slideshow that Moe created of the top 10 quotes from the interview:
10 Brand-Building Principles that Separate the Best from the Rest, with Denise Lee Yohn from 33voices.com
other informative coverage of What Great Brands Do:
- Brand Power — First Business TV interview
- Bob Morris Review of What Great Brands Do
- How Some Brands Become Great — San Diego Union Tribune interview