The Big Brand Idea

What is the one thing about a brand that has stood the test of time?

That’s how Moe Abdou, Founder & CEO of 33voices, began his interview of me.  In our in-depth conversation, we cover topics including:

  • what is no longer relevant about brands?
  • what does “brand as business” mean?
  • how are great brands keeping up with the times?
  • do marketing dollars correlate with a brand’s continual success?
  • if great brands don’t chase customers, what do they do?

I really enjoyed Moe’s provocative questions and think you will too.  Please take a listen to our conversation.


And check out this cool slideshow that Moe created of the top 10 quotes from the interview:

other informative coverage of What Great Brands Do:

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