With the U.S. average annual employee turnover rate at 47%, employee loyalty seems to be a relic of a bygone era. Even if you’ve managed to escape the escalating employee turnover trend, you might want to take a closer look at your employees’ attitudes. Just because someone stays at your company doesn’t mean that they […]
In this, the last in my series of leadership lessons learned from popular TV shows, we learn from Yellowstone. John Dutton and the cast of characters from the fictional Montana ranch show us that leading doesn’t always involve what we think it does. We learn that when it comes to motivating employees, it depends less […]
Over a third of customers say they would not be loyal to a brand if it weren’t for the brand’s loyalty program, according to Bond Brand Loyalty. Bond also reports 68% of Millennials wouldn’t be loyal to a brand without a strong loyalty program. Research by talech shows 87% of consumers want a customer loyalty […]
When is customer loyalty not really loyalty? When customers face high switching costs when they try to stop doing business with a company. When customers continuing buying only because of low prices and special promotions. When customers can’t find a company’s contact information or come across other roadblocks when they try to cancel a subscription. And when […]
My latest Forbes CMO Network column is based on the basic idea that once customers feel a personal and meaningful bond with your brand, they’re more likely to stick with you. The point seems so fundamental that I almost hesitated to write a piece about it, but as I read about the latest coffee chain […]
(“brand book bites”, a new blog feature of mine, are book reviews that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend you read.) – the book: Monster Loyalty: How Lady Gaga Turns Followers into Fanatics […]