There was a lot to celebrate at Southwest Airlines’ annual shareholders’ meeting last week. The company was riding high after reporting net income in Q1 2014 doubled to $152 million and passenger revenue per available seat mile, a key performance metric for the airline industry, rose 3.5%. . […]
– the book: Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers – an easy read filled with fascinating brand stories – the brain: Tim Halloran, former executive at Coca-Cola and current consultant to companies including Home Depot, Kraft Foods, and the NBA […]
From What Great Brands Do: With great brands, company culture and customer experience are inextricably linked. other quotes: your brand can ’t just be a promise; it must be a promise delivered a brand is what you do when you can’t see any daylight between… […]
The other day I was meeting with the executive team of a growing retail chain, a prospective client. The conversation turned to the brand tagline and as the Chief Executive Officer began to explain how the tagline came to be, it became clear that no on around the table had ever heard the explanation before. […]
Yesterday, Starbucks launched its new Oprah Chai Tea. More than just your typical celebrity endorsement, the collaboration is a significant move for both brands, Starbucks and Oprah. […]
When Dietrich Mateschitz launched Red Bull in 1987, he wanted the brand to be perceived as an ultra-premium drink so he made it the most expensive carbonated drink around at $2 a can. […]
From What Great Brands Do: Your brand can ’t just be a promise; it must be a promise delivered. other quotes: a brand is what you do when you can’t see any daylight between… […]
“Brazen.” “Provocative.” “Exuberant.” What automotive brand comes to mind when you hear those words? BMW? Audi? Maybe even Porsche? Certainly not Mercedes – and yet, that’s exactly how New York Times reporter John Pearley Huffman described Mercedes’ newest release, the CLA250. Now, I’m not a car gal so I can’t tell you if Huffman’s review […]
Great brands don’t have to be big brands. In fact, one of my favorite examples of a great brand is a small, privately-held design and innovation consultancy (Bulldog Drummond.) Another is a 12-unit, $40 million fast casual restaurant chain (Tender Greens). Another is a small non-profit (Keep A Breast Foundation.) Each of these brands stands […]
Here are the first in a new series of posters intended to inspire fresh thinking about brands and brand-building. Each poster features a quote from my new book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest. I’ll release these regularly here and on #WGBD, the virtual collage of […]