Building a Small Business Brand

Great brands don’t have to be big brands.  In fact, one of my favorite examples of a great brand is a small, privately-held design and innovation consultancy (Bulldog Drummond.) Another is a 12-unit, $40 million fast casual restaurant chain (Tender Greens). Another is a small non-profit (Keep A Breast Foundation.)  Each of these brands stands out among its peers because of its strong mission and culture and executional excellence — and each enjoys the esteem of many and a deep emotional connection with its target. small dog

I wrote What Great Brands Do for companies of all sizes and organizations of all types. The brand-building principles in it are as relevant to small businesses and start-ups as they are to multi-national corporations.  If you’re an entrepreneur, small business owner, or sole proprietor, check out these resources for perspectives on how to build a great brand:

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