(“brand book bites” are book write-ups that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) – the book: Youtility: Why Smart Marketing Is About Help Not Hype – a helpful read about helpful marketing – […]
brand-as-business bit: “Brand Relevance and Evolution. It’s an ambitious topic and of great importance in any industry, but it’s absolutely crucial for restaurant companies. Your brand is everything. It’s who you are, what you do, what you stand for, and why you matter. Nothing could be more essential.” This promo blurb is what drew me to […]
Take a listen to this interview with Jeff Kelley, the founder and head of Sanuk. You know Sanuk as the fun and funky sandal brand made of unique materials like wire mesh and yoga mats. You may also have seen Sanuk’s tongue-in-cheek print ads including cartoons and sponsored athletes including Donovan Frankenreiter and Matt Meola. […]
(Here’s a new Brand Experience Brief. Check out other video briefings about the brand experiences at new or interesting restaurant or retail concepts.) Farm to Table is a growing movement in American culture and True Food Kitchen, a new restaurant concept, is poised to seize the moment with a well-designed brand experience. Brand Experience Brief: […]
(“brand book bites” are book reviews that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) – the book: Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results – a salty read about marketing […]
Today’s interview guest unveils the strategies for uncovering consumer insights that drive innovation and help create distinctive customer experience. Steve Portigal is the founder of Portigal Consulting, a “bite-sized” firm that helps clients to discover and act on new insights about themselves and their customers. Over the course of his career, Steve has interviewed hundreds of […]
(The following is the first in a two-part blog-exchange I’m doing with Annette Franz Gleinicki, a customer experience expert focused on improving customer and employee experiences. I follow Annette on Twitter and have learned so much from her writings. Because we have similar perspectives on customer experience, we decided share with our readers each others’ thoughts on […]
(Here’s the latest brand experience brief. In each of these short videos, I provide an audit and analysis of a new or interesting restaurant or retail concept.) Cafe Bene has become a coffee brand with excellent cafe design. Caffe Bene may be to Starbucks what Smashburger is to McDonald’s — a niche competitor with a distinctive product […]
For a campaign that was intended to inspire people, Dove’s Beauty Sketches has received quite a bit of criticism. Among the complaints lodged have been: […]
brand-as-business bit: I recently spoke at CAMEX, the trade show and educational event for the collegiate retailing industry, produced by the National Association of College Stores. My topic was “More Walk, Less Talk: Build Your Brand through Culture & Customer Experience“ and I inspired and taught attendees how to drive their brand promise into their company culture and implement a […]