If you want a powerful, valuable, brand-building strategy, you’ve come to the right place. We’re more than halfway through the video series, “How to Build a Breakthrough Brand.” So far, in this 10-session series on the steps in the brand development process, we’ve covered: […]
(Here’s the latest brand experience brief — video briefings of new and interesting restaurant and retail concepts.) Everyone, it seems, is trying to figure out the healthy fast casual business. From LYFE Kitchen in California to Energy Kitchen in New York, there are dozens of budding concepts attempting to make it big by tapping into consumers’ […]
Been on vacation? You might have missed some good stuff to feed your brain — here are five of my pieces from this past month, in a virtual buffet of insights for you to choose from: strategy IS execution — A guest post on Bulldog Drummond’s blog about how execution is actually becoming strategy. Superior operational […]
(Get the insights and analysis on new and interesting restaurant and retail concepts with my brand experience briefs. Here’s the latest:) Target is experimenting with a new store format, CityTarget. The effort is intended to reach more Americans, and their money, who have been leaving the suburbs for the city. Check out all that’s great […]
What are some of the latest developments in Facebook marketing? How is Facebook changing the nature of brand-building? These are some of the questions I cover in today’s interview with Facebook’s head of Global Vertical Marketing, Mike Fox. Mike’s group is charged with developing category-level marketing strategies for Facebook’s clients, so he is able to share […]
(Get the inside scoop on new and interesting retail and restaurant concepts with my Brand Experience Briefs — here’s the latest.) Wired magazine recently reported on a new restaurant concept that aims “not just to build a radically sustainable, healthy brand of fast food…[but] to transform the way the world produces organic ingredients, doing for […]
This is not a rant. It may seem like a rant at first – but I’m actually trying to draw attention to a growing problem I see among many companies. It’s the “over-promise” problem. Here’s what I mean: […]
(Here’s a Brand Experience Brief — a video recap of my audit of a new or interesting retail or restaurant concept.) In “A Humbled Gap Tries a Fresh Coat of Pep,” New York Times journalist Stephanie Clifford reports on the venerable retail chain’s efforts to revitalize its brand. Key to the company’s strategy is a new […]
When a healthcare venture capitalist and a leading digital health company exec get together to put “Digital Health in the Hot Seat,” you’re sure to get an earful. In a session at last week’s Digital Health Summer Summit, Lisa Suennen, Managing Member of Psilos Group, and Don Jones, Vice President of Wireless Health, Global Strategy […]
brand-as-business bit: One of my colleagues in private equity, Rahul Aggarwal of Brentwood Associates, and I were recently discussing the importance of image and environment in the quick-service and fast-casual restaurant industry segments. He relayed a sentiment that really resonated: new always wins He was referring to the buzz and excitement that a new facility […]