03.06.14
Brand Book Bites from Eat Move Sleep
– the book: Eat Move Sleep: How Small Choices Lead to Big Changes — an eye-opening book about improving your lifestyle habits […]
Brand Book Bites
– the book: The Everything Store: Jeff Bezos and the Age of Amazon, an expose of sorts of the world’s largest online retailer. […]
01.13.14
Brand Book Bites from Power Branding
– the book: Power Branding: Leveraging the Success of the World’s Best Brands – the brain: Steve McKee, president of integrated marketing firm McKee Wallwork & Company and a popular marketing columnist for Businessweek.com. Steve’s first book When Growth Stalls, was a terrific manual on how businesses get stuck and how they can get unstuck. Now he’s written […]
– the book: Brand Building in a Digital, Social and Mobile Age: Based on the top 10 most socially shared ideas on how marketing organizations can succeed in a digital age – a practical, prescriptive, and short (only 54 pages!) handbook – the brain: Joel Rubinson, President and founder of Rubinson Partners, Inc., a marketing […]
11.11.13
Brand Book Bites from REMOTE
– the book: REMOTE: Office Not Required, a new book from the founders of web app firm 37signals […]
– the book: The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing – a terrific primer on word of mouth marketing […]
10.02.13
Brand Book Bites from ENGAGED
(“brand book bites” highlight the most interesting brand stories in the latest best-selling books. For more bulleted briefings on the books I recommend, subscribe to my feed.) – the book: ENGAGED! Outbehave Your Competition to Create Customers for Life – a practical guide about how to design and implement a sustainable culture and customer experience […]
09.10.13
Brand Book Bites from Converge
(“brand book bites” are book write-ups that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) – the book: Converge: Transforming Business at the Intersection of Marketing and Technology – the ultimate business card for Razorfish, […]
07.17.13
Brand Book Bites from Youtility
(“brand book bites” are book write-ups that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) – the book: Youtility: Why Smart Marketing Is About Help Not Hype – a helpful read about helpful marketing – […]
(“brand book bites” are book reviews that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) – the book: The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get […]