the book: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand – a very helpful book for small- and mid-sized businesses the brain: Jeremy Miller, brand builder, keynote speaker, and the President of Sticky Branding, a Toronto-based branding and business development consultancy. Jeremy wrote this book after having gone through […]
the book: Entrepreneur’s Guide to the Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value is a guidebook for startups the brains: Jeremiah Gardner and Brant Cooper help startups get started. This is Jeremiah’s first book and Brant was the co-author of the New York Times Bestseller, The Lean Entrepreneur. They share […]
the book: How to Ruin a Business Without Really Trying: What Every Entrepreneur Should Not Do When Running a Business – a sometimes hilarious, sometimes hard-hitting book of lessons for entrepreneurs. […]
the book: The 46 Rules of Genius: An Innovator’s Guide to Creativity – a stimulating short guide to cultivating creativity the brain: Marty Neumeier is the perfect person to write about genius because he is one. He rocked the world in 2005 with the book The Brand Gap: How to Bridge the Distance between Business […]
– the book: Aaker on Branding: 20 Principles That Drive Success – the brain: One of the definitive voices on branding, David Aaker. Dave has published more than 100 articles and 15 books on branding, brand strategy, and brand management, including Managing Brand Equity and Building Strong Brands, two texts that have served as my […]
– the book: Stressaholic: 5 Steps to Transform Your Relationship with Stress – the brain: Heidi Hanna, trainer, coach, and speaker, and CEO and founder of SYNERGY, a consulting company that specializes in customized health and performance solutions for organizations – the best bits: Other self-help books try to teach you to minimize stress, with mixed […]
Here’s my newest “brand book bite” — check out the full collection of write-ups and author interviews here. – the book: How the World Sees You: Discover Your Highest Value Through the Science of Fascination – a revealing resource about communication and influence – the brain: This is the second book from marketing guru and Hall of […]
– the book: Do Lead: Share your vision. Inspire others. Achieve the impossible — a deceptively short and extremely practical read – the brain: Les McKeown is one of the leading authorities on leadership today. Les has advised CEOs and senior leaders at Harvard University, American Express, T-Mobile,and Chevron; written 2 other fantastic books on leadership including the […]
– the book: Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers – an easy read filled with fascinating brand stories – the brain: Tim Halloran, former executive at Coca-Cola and current consultant to companies including Home Depot, Kraft Foods, and the NBA […]
– the book: Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information – a provocative read about the new context of marketing today […]