– the book: Scaling Up: How a Few Companies Make It…and Why the Rest Don’t takes all the wisdom and principles of the business classic Mastering the Rockefeller Habits and translates them into practical tools and approaches for scaling up a business […]
– the book: Dare to Serve: How to Drive Superior Results by Serving Others — part memoir, part business school case study, and part leadership inspiration and instruction text. – the brain: Cheryl Bachelder, CEO of fast food chain Popeyes Louisiana Kitchen. Cheryl has studied leadership for over 15 years and has served as a […]
Here’s my latest Brand Book Bite, a write-up on and interview with the author of a book I recommend for brand-builders: – the book: Non-Obvious: How to Think Different, Curate Ideas & Predict The Future — an excellent guide to trends — full of insights, tips, tools, and trends themselves – the brain: Rohit Bhargava, […]
Ah, summer! Great time to catch up on some reading and learn how to build a brand, do better marketing, run a business, improve yourself, lead effectively, and think differently. Here are nearly 30 recommended business books that I’ve written up and talked with the authors about in my Brand Book Bites. All of the books […]
– the book: Organizations in the Face of Crisis: Managing the Brand and Stakeholders — a thorough text on a tough topic – the brains: Dennis Tafoya is the president of CompCite Inc., a research and development firm whose research focus explores factors that affect performance at individual, group and organizational levels. […]
the book: Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck is a humorous, helpful book for anyone who wants to get more out of their work the brain: Jon Acuff is a popular speaker and writer whose past books include New York Times bestseller Start the best bits: The main premise of […]
the book: Procrastinate On Purpose — 5 Permissions to Multiply Your Time — an important read for anyone who wants to identify and focus on what’s most important. the brains: This is the second book from speaker, consultant, and “self discipline strategist” Rory Vaden. His first book, Take the Stairs, was a New York Times […]
Welcome to my latest “brand book bite” — check out the full collection of write-ups and author interviews here. the book: Evolve: Marketing As We Know It Is Doomed — a collection of essays, articles, and other content about how marketing has changed and what to do about it the brains: Hessie Jones, digital marketing strategist and founder […]
Here’s my newest “brand book bite” — check out the full collection of write-ups and author interviews here. the book: The Birth of a Brand: Launching Your Entrepreneurial Passion and Soul (Beyond Words Publishing), a business memoir about the world-renowned UGG brand of sheepskin boots from Australia the brain: Brian Smith, the founder of UGG, who writes […]
the book: A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It’s Everyone’s Business — a very smart text that is organized into three sections comprising the requirements needed to find the beauty in a constraint: mindset, method, and motivation. Each section begins with a thesis and examples to support it and […]