08.18.09
vote for the best blogpost
Help me celebrate the 1-year anniversary of my blog by voting on your favorite blogpost! As a thank you, your vote will qualify you to win a $50 gift card from Nike.com. […]
Leadership Blog
Customer
ExperienceBrand
DifferentiationEmployee
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LeadershipStart-Ups and
Scale-UpsCompany
Culture
ExperienceBrand
DifferentiationEmployee
EngagementPurposeful
LeadershipStart-Ups and
Scale-UpsCompany
Culture
08.18.09
creative brief template
This week’s AdAge features a troubling piece, Want More Out of Your Agencies? Write Better Briefs: Execs at Top Shops Say Clients Are Unclear About What’s Expected, Leading to Lots of Wasted Time. The article cites research […]
Last week I started a series about my favorite brand resources. Last Friday’s post reviewed 5 of my favorite brand books; today it’s brand blogs. […]
To marketers in despair, a rebrand may be like a knight in shining armor. How better to re-awaken the passion for a brand than to create a new name and image?! Despite the promise of a fairy tale ending, more rebrands fail than succeed. Executing a rebrand is fraught with challenges and requires some rather […]
In light of it being summer and time for some fun, I’m devoting each Friday in August to a post about my favorite brand resources. Over the next few weeks, I’ll include recommendations for favorite articles, blogs, and podcasts on my favorite topic, brand — today, it’s 5 of my favorite brand books. […]
08.04.09
bankruptcy is a brand event
CNN Money recently featured a list of 14 “brand name companies” that are going bankrupt. Among them were Crunch (the chain of fitness clubs), Tribune Co. (owners of the LA Times and the Chicago Tribune), and Hartmarx (the maker of mens’ suits). […]
08.02.09
the opinion in imho
Apparently my “Outside Insights” column, How to Defeat McDonald’s**, on QSR Magazine‘s home page has prompted concern among the folks at McDonald’s. It was intended as a service piece for fast feeders looking for insights on how to establish competitive advantage — but the Golden Arches media relations team seems to view it as a […]
07.30.09
the luxury brand dilemma
Within a month of each other, two articles appeared in BusinessWeek about luxury brands. The articles, about Coach and Tiffany & Co. respectively, describe how the brands are dealing with the decrease in demand due to the recession. Each has devised a strategy for lowering its prices without tarnishing its brand. […]
07.27.09
i learned more than i taught
Last week I had the honor of guest-leading a session at the University of California-San Diego. Although the class was about news-writing, the instructor wanted to spend a day focused on brands and so she asked me to do a brief intro to brands and then lead the group in a brand management exercise. It […]
07.23.09
innovative brand engagement
Two of my favorite brands recently introduced innovations that brought me such delight, I was prompted to think about what was so remarkable about them. What was it about them that not only delivered a great experience, but also grew my esteem of their respective brands?? […]
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