How aligned and integrated are your external brand identity and internal organizational culture? Does your organization have the right core values that it needs to cultivate your desired culture and achieve your brand vision? How big is the gap between your existing brand identity and the one you aspire to? In what specific ways are […]
As you think about the coming year, I’m guessing are you don’t want another only OK, keep-our-heads-above-water, just-grateful-to-still-be-around year – you want 2022 to be a year of greatness! To help you turn your hopes and dreams for the new year into reality, I’ve just published “2022 Great Business Action Plan” – a piece that […]
Facebook’s rebrand to Meta an ill-timed moved – but not for the reason you might think. Critics say the company is trying to create a distraction from the recent criticism waged against it, but the bigger problem is that Facebook is re-branding before its vision is a reality. “Meta” refers to the metaverse, which, CEO […]
According to three recent studies, start-ups need customer insights as much as they need funding – if not more. Customer insights are they key to ensuring that people actually want what a start-up is developing. In my new Forbes article, I recap research findings from start-up studio Wilbur Labs, the Harvard Business Review, and the […]
The problem at Amazon is not simply that its culture has gone awry; more importantly, it has become disconnected from the company’s brand. Amazon’s brand has always been grounded in its aspiration of becoming “Earth’s Most Customer-Centric Company.” And its leaders have used the organization’s core values, “Leadership Principles”, to guide the company in service […]
Customer Experience (CX) maturity models are used by many companies to guide, measure, and improve their performance on CX. You need a similar tool to empower Employee Experience (EX) excellence. I suggest an EX Maturity Model that incorporates the 10 key building blocks of EX: Strategic clarity – clear vision and strategy for EX EX:CX […]
Customer personas — models that represent different groups of customers – have been a valuable tool in customer experience (CX) design. Now it’s time to apply the approach to employees and employee experience (EX) design. Employees personas can be used to develop completely new EX designs that bridge the gaps caused by a hybrid workforce, […]
Your Human Resources and Compliance/Risk/Ethics departments might not be the first to come to mind when you think about culture-building, they can – and should – influence it significantly. And they are only two of the many groups within your organization that must be engaged in culture-building. As a leader, you may spearhead the definition […]
One of my go-to books on leadership is The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter, by Michael D. Watkins. I regularly give it to folks who are transitioning into a new role. If I had his address and thought he’d read it, I’d send a copy to Andy […]
Accelerated agility, enriched engagement, and definitive differentiation — these are the top priorities brand builders need to achieve brand leadership today. The roles that brands play and the expectations people have of them today requires new brand-building mindsets and skillsets. My new post in my LinkedIn Brand+Culture Series explains the what, why, and how of […]
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