Use Emotion To Connect With Customers and Employees

Emotion has always been critical component for brands to connect with customers and business leaders to connect with employees.  But today, when the coronavirus has unleashed anxiety and decreased physical interaction, an emotional connection is more important than ever.  If you are able to make an emotional connection virtually, you will stand out, win people’s trust, and be remembered long after the crisis passes.

As a brand and/or business leader, connect emotionally with your customers and employees even when you are separated physically from them, through:

  • empathy — convey and demonstrate that you understand how people are feeling
  • transparency — communicate the truth – even when it might hurt
  • personality — show your humanity and uniqueness

My new Forbes article explains why empathy, transparency, and personality are important and provides examples of brands and business leaders who are connecting with customers and employees well.  Please take a look and let me know what you think.


Nothing More Than Feelings
Brand Book Bites from People First Leadership
Thank You and Come Again

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