Emotion has always been critical component for brands to connect with customers and business leaders to connect with employees.  But today, when the coronavirus has unleashed anxiety and decreased physical interaction, an emotional connection is more important than ever.  If you are able to make an emotional connection virtually, you will stand out, win people’s […]

how the world sees you cover

Here’s my newest “brand book bite” — check out the full collection of write-ups and author interviews here. –  the book:  How the World Sees You: Discover Your Highest Value Through the Science of Fascination – a revealing resource about communication and influence –  the brain:  This is the second book from marketing guru and Hall of […]