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speaking testimonials
"Denise is awesome onstage – a real dynamic presence. She brought insightful comments and a lot of energy to the session."
—Anam Alpenia
Conference Producer, Red Herring North America
Press
news media and industry experts call on me when they want an unvarnished point-of-view on hot business issues.
Contact me for expert commentary for your publication.
Should Firms Swing Onto Vine?
May 28, 2013
Footwear News
Category: Brand Communications
"It may not be right for everyone," cautions brand consultant Denise Lee Yohn about new social media tool, Vine. "The mistake brands can make is thinking of Vine as a glorified print ad.”
Online Vendor Looks to Click With Euro Markets
May 27, 2013
Los Angeles Business Journal
Categories: Brand Extensions, Brand Strategy
Brand consultant Denise Lee Yohn in San Diego said JustFab has been smart to keep its product offerings limited.
McDonald's Is Pushing to Get More Millennial Savvy
May 23, 2013
USA Today
Category: Restaurants and Retail
Millennials want emotional connections with brands, and want brands to support causes relevant to them, says brand consultant Denise Lee Yohn.
KFC Touts 'Transformational' New Product: Boneless Chicken
April 14, 2013
Advertising Age
Category: Restaurants and Retail
What Should Time Warner Name Its TV and Film Division After Split?
March 8, 2013
Advertising Age
Category: Brand Names
"It really depends on what Time Warner's goal is as an organization," says Denise Lee Yohn, who has provided marketing and branding consulting to brands like Sony and Burger King.
The Dark Side of Cross-Selling
March 1, 2013
Harvard Business Review
Category: Brand Communications
Denise Lee Yohn responds to an article about how cross-selling is often a money-losing proposition because a significant sub-set of cross-buyers are highly unprofitable.
More Than a Pitchman: Why Stars Are Getting Marketing Titles
February 11, 2013
Advertising Age
Category: Brand Communications
"There's a greater authenticity that comes with having a celebrity influencing the business," says brand consultant Denise Lee Yohn.
Mobile Fast Food Marketing: How QSRs and Fast Casuals Are Getting Quicker and Faster
November 30, 2012
eMarketer
Category: Restaurants and Retail
"Smaller chains can take something like Apple Passbook, which is more of an off-the-shelf type program and be able to implement it quickly," says brand-building consultant Denise Lee Yohn.
5 Ways for Restaurant Owners to Achieve Brand Relevance
October 26, 2012
FastCasual.com
Categories: Restaurants and Retail, Social Responsibility
Denise Lee Yohn spoke at the 2012 Fast Casual Executive Summit, Oct. 21-23, at the US Grant in San Diego. Her presentation highlighted five ways operators can achieve brand relevance in the hearts and minds of consumers.
Chasm: It’s a Big Leap from Startup to Up and Running
October 23, 2012
San Diego Union Tribune
Category: Digital Health
“Early users pursue technology aggressively, they love technology and derive pleasure from exploring it,” said Denise Lee Yohn, formerly VP/general manager brand and strategy for Sony Electronics.
