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speaking testimonials
"Denise is awesome onstage – a real dynamic presence. She brought insightful comments and a lot of energy to the session."
—Anam Alpenia
Conference Producer, Red Herring North America
Press
news media and industry experts call on me when they want an unvarnished point-of-view on hot business issues.
Contact me for expert commentary for your publication.
3 Things You Should Know About Small Business
May 4, 2012
The Street
Categories: Brand Names, Marketing, Restaurants and Retail
Denise Lee Yohn, QSR Magazine's marketing expert, shares tips on how to appeal to two very different, but profitable, demographics.
The New Science of Viral Ads
May 1, 2012
Harvard Business Review
Category: Brand Communications
Denise Lee Yohn responds to an article about the secrets of viral advertising saying, "If an ad is liked and passed along but forgotten or no further action is taken by the viewer, [it does] little to build the brand or the business."
Could 'Pink Slime' Be Rebranded?
April 6, 2012
BBC News
Category: Business
Denise Lee Yohn believes social media is a powerful consumer advocacy tool but the groundswell of anger generated by it can also be short-lived.
Burger King Enlists Celebs to Call Attention To New Menu That McD's Already Has
April 2, 2012
Advertising Age
Categories: Brand Communications, Restaurants and Retail
Denise Lee Yohn criticized Burger King for "playing catch-up as opposed to trying to leapfrog the competition."
Why Would Anyone Buy Naming Rights to a Highway?
March 28, 2012
BBC News
Categories: Brand Communications, Brand Touchpoints
"I see this as a move that companies would consider just as something different - a new touch point, a new vehicle from which to broadcast their name," says Denise Lee Yohn.
Taco Bell to Exchange 'Think Outside the Bun' for 'Live Mas'
February 21, 2012
Advertising Age
Categories: Brand Communications, Restaurants and Retail
"A tagline should embrace the DNA of the brand, which for Taco Bell is extraordinary value," Denise Lee Yohn said.
Loyalty Payoffs
February 17, 2012
Restaurant Management
Categories: Loyalty, Restaurants and Retail
"Loyalty programs can be very valuable if they’re part of an integrated marketing strategy,” says Denise Lee Yohn.
J C Penney to Revise Pricing Methods and Limit Promotions
January 25, 2012
New York Times
Category: Restaurants and Retail
J. C. Penney’s new leader has a vision for tomorrow’s shopping experience, but "I don’t think the opportunity to do something dramatically different is possible, given their real estate and the realities of retail," says Denise Lee Yohn.
Fitness Technology: It’s Not Just Entertainment
January 12, 2012
CEA Digital Dialogue
Categories: Digital Health, Health/Fitness/Wellness, Innovation
Consultant, fitness fan and avid blogger Denise Lee Yohn served as the moderator the “It’s Not Just Tech, It’s About Aspiration” panel at the Sports and Fitness Tech Summit at CES 2012.
How Wendy's Found Itself, Slipped Past BK Into No. 2 Spot
January 8, 2012
Advertising Age
Category: Restaurants and Retail
A typical challenger strategy is to zig while others are zagging, explains Denise Lee Yohn.
