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speaking testimonials
"Denise is awesome onstage – a real dynamic presence. She brought insightful comments and a lot of energy to the session."
—Anam Alpenia
Conference Producer, Red Herring North America
Press
news media and industry experts call on me when they want an unvarnished point-of-view on hot business issues.
Contact me for expert commentary for your publication.
Taco Bell to Exchange 'Think Outside the Bun' for 'Live Mas'
February 21, 2012
Advertising Age
Categories: Brand Communications, Restaurants and Retail
"A tagline should embrace the DNA of the brand, which for Taco Bell is extraordinary value," Denise Lee Yohn said.
Loyalty Payoffs
February 17, 2012
Restaurant Management
Categories: Loyalty, Restaurants and Retail
"Loyalty programs can be very valuable if they’re part of an integrated marketing strategy,” says Denise Lee Yohn.
The Brand Equation
February 14, 2012
OPEN Forum
Categories: Brand Communications, Brand Delivery, Culture
A brand isn’t a thing; it’s an equation: Brand = Culture + Customer Experience + Communication
J C Penney to Revise Pricing Methods and Limit Promotions
January 25, 2012
New York Times
Category: Restaurants and Retail
J. C. Penney’s new leader has a vision for tomorrow’s shopping experience, but "I don’t think the opportunity to do something dramatically different is possible, given their real estate and the realities of retail," says Denise Lee Yohn.
Fitness Technology: It’s Not Just Entertainment
January 12, 2012
CEA Digital Dialogue
Categories: Digital Health, Health/Fitness/Wellness, Innovation
Consultant, fitness fan and avid blogger Denise Lee Yohn served as the moderator the “It’s Not Just Tech, It’s About Aspiration” panel at the Sports and Fitness Tech Summit at CES 2012.
How Wendy's Found Itself, Slipped Past BK Into No. 2 Spot
January 8, 2012
Advertising Age
Category: Restaurants and Retail
A typical challenger strategy is to zig while others are zagging, explains Denise Lee Yohn.
Kodak Tries to Bring Its Digital Revival into Focus
September 1, 2011
BusinessWeek
Category: Brand Strategy
“Like Sony, Kodak is not giving the consumer a reason to purchase,” says Denise Lee Yohn.
"NFL Ends Lockout, Restaurants Relieved"
July 26, 2011
Nation's Restaurant News
Category: Restaurants and Retail
“Professional sports are interwoven into everyday life, including restaurants,” Denise Lee Yohn said. “When a lockout happens, it shows how fragile the ecosystem is.”
"Where Others Have Gone Without Success, J.C. Penney Goes Again"
June 16, 2011
New York Times
Category: Restaurants and Retail
J. C. Penney is setting out to rethink the shopping experience, hiring Ron Johnson, who is in charge of Apple’s stores, as chief executive. But, “the way malls and department stores are now, I’m not sure there’s a compelling reason” to go, says Denise Lee Yohn.
"HBR Case Study: Time for a Unified Campaign"
June 1, 2011
Harvard Business Review
Categories: Brand Communications, Brand Extension, Brand Names, Marketing
In response to the fictionalized case study about a luxury hotel chain contemplating a corporate branding campaign, Denise Lee Yohn suggests they should allow individual hotels to drive promotional decisions and use a corporate brand strategy to develop targeted cross-selling messages.
