should we call out and directly challenge our competitors?

Should you launch a direct competitive attack? Should you run ads that call out your competitors by name? How can you aggressively challenge a competitor?  If you’ve ever struggled with these questions, take a look at my new video. It’s the second in a short series of videos to address the questions I regularly hear about brand-building.

Brand Expert Denise Lee Yohn on If/How Brands Should Call Out Competitors from Denise Lee Yohn on Vimeo.

other video in series:

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