recommended business books — and book giveaway

Ah, summer!  Great time to catch up on some reading and learn how to build a brand, do better marketing, run a business, improve yourself, lead effectively, and think differently.  Here are nearly 30 recommended business books that I’ve written up and talked with the authors about in my Brand Book Bites.  All of the books are worth checking out, but I’ve featured one in each category in case you want a short list.

(Credit: geldere -- http://hostelhoneymoon.travellerspoint.com/author/388852/)
(Credit: geldere — http://hostelhoneymoon.travellerspoint.com/author/388852/)

And because it’s summertime and the living is easy, I’m doing a book giveaway!  You could win this amazing, unbelievable, fantastic three book bundle:  Youtility by Jay Baer, Can’t Buy Me Like by Bob Garfield & Doug Levy, and What Great Brands Do by yours truly.  Just let me know you’re interested in being entered to win by sharing this post on a social network using one of the buttons in the upper left hand corner (be sure to use my handle @deniseleeyohn so I am alerted of your post) or by emailing me (mail -at- deniseleeyohn -dot- com). One lucky person will be selected at random.


how to build a brand

featured:  Aaker on Branding:  20 Principles That Drive Success by David Aaker — is a resource all brand builders should have in their library.

how to do better marketing

featured: Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer — will help you think about and do marketing in a completely different way.

how to run a business

featured:  The Everything Store:  Jeff Bezos and the Age of Amazon by Brad Stone — is a fascinating read about a man and a company who influences the way millions of people shop and live today.

how to improve yourself

featured:  How the World Sees You:  Discover Your Highest Value Through the Science of Fascination by Sally Hogshead — will help you effectively and confidently share your message and develop relationships with the people you want.

how to lead effectively

featured:  Do Lead:  Share Your Vision. Inspire Others. Achieve the Impossible. by Les McKeown — is a handbook for anyone who wants to make a difference.

how to think differently

featured:  A Beautiful Constraint:  How to Transform Your Limitations Into Advantages and Why It’s Everyone’s Business by Adam Morgan and Mark Barden — will make you a smarter strategist, a more savvy brand-builder, a more inspiring leader, and a more resourceful person.

P.S.  I would be remiss if I didn’t also suggest you read my book, What Great Brands Do:  The Seven Brand-Building Principles That Separate the Best from the Rest.  If you want to build a brand that increases your profit margins, inspires true customer loyalty, and fuels a sustainable business, this book is for you!  Thanks!

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  • Tom Asacker

    Thank you for the mention Denise!

    • deniseleeyohn

      thanks for writing a terrific book, tom!