Ah, summer!  Great time to catch up on some reading and learn how to build a brand, do better marketing, run a business, improve yourself, lead effectively, and think differently.  Here are nearly 30 recommended business books that I’ve written up and talked with the authors about in my Brand Book Bites.  All of the books […]

Last week I started a recap of the History of Marketing, which was actually inspired by the future – that is, the comments I got about my write-up on the Future of Marketing micro-conference in which marketing experts like Guy Kawasaki, Scott Monty, and Frank Gruber shared what they expect the future of marketing will […]

A couple of weeks ago I wrote a blog post, Future of Marketing, which recapped the themes, tools, and tactics that 60 marketing experts expect will shape the future.  Given the interest the piece raised, I thought it might be equally interesting to review the history of marketing.  After all there’s a reason why philosopher and […]