9.052013

loyalty or likes

brand-as-business bit:   For an upcoming virtual book tour that I’m blogging for, I’ve been reading Converge: Transforming Business at the Intersection of Marketing and Technology by Razorfish execs, Bob Lord and Ray Velez.

facebook-like

The book talks about how to use technology and data to improve your marketing.   It reminded me of a piece I wrote for Franchise Update Media Group a few years ago, Loyalty Is Better Than Likes, so I thought I’d revisit it in this podcast.  Take a listen and then subscribe to my feed so you won’t miss future podcasts and my write-up on Converge.

, , , , , , , ,