loyalty or likes
brand-as-business bit: For an upcoming virtual book tour that I’m blogging for, I’ve been reading Converge: Transforming Business at the Intersection of Marketing and Technology by Razorfish execs, Bob Lord and Ray Velez.
The book talks about how to use technology and data to improve your marketing. It reminded me of a piece I wrote for Franchise Update Media Group a few years ago, Loyalty Is Better Than Likes, so I thought I’d revisit it in this podcast. Take a listen and then subscribe to my feed so you won’t miss future podcasts and my write-up on Converge.