Converge: Transforming Business at the Intersection of Marketing and Technology Archives

09.10.13

Brand Book Bites from Converge

(“brand book bites” are book write-ups that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) – the book: Converge: Transforming Business at the Intersection of Marketing and Technology – the ultimate business card for Razorfish, […]

09.05.13

Loyalty or Likes

brand-as-business bit: For an upcoming virtual book tour that I’m blogging for, I’ve been reading Converge: Transforming Business at the Intersection of Marketing and Technology by Razorfish execs, Bob Lord and Ray Velez. The book talks about how to use technology and data to improve your marketing. It reminded me of a piece I […]