Loyalty or Likes

brand-as-business bit:   For an upcoming virtual book tour that I’m blogging for, I’ve been reading Converge: Transforming Business at the Intersection of Marketing and Technology by Razorfish execs, Bob Lord and Ray Velez. The book talks about how to use technology and data to improve your marketing.   It reminded me of a piece I […]


(“brand book bites” are book reviews that highlight the most interesting brand stories in the latest best-selling books.  Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) –  the book:  Can’t Buy Me Like:  How Authentic Customer Connections Drive Superior Results – a salty read about marketing […]