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brand experience brief: Pei Wei Asian Market

Pei Wei Asian Market

brand experience brief: Pei Wei Asian Market

Many fast-casual restaurant start-ups are trying to copy Chipotle, so it’s refreshing to experience one that does things it’s own way.  Pei Wei Asian Market, the newest concept from P.F. Chang’s China Bistro, offers a cool environment, innovative menu items, and affordable prices.  Check out this brief on the brand experience that’s not like Chipotle.

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