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Denise Lee Yohn
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Contact Denise at (917) 446-9325
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brand experience brief: AT&T Retail Center

AT&T Retail Center

brand experience brief: AT&T Retail Center

With a name like “Retail Center for Innovation and Technology Center,” there’s no question the new store from AT&T is intended to be like no other.  And, it is indeed remarkable (a sort of Apple store meets the Enterprise bridge.)  But for however great of an experience it is, the objectives behind it may be somewhat misguided.  Here’s my video audit.

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  • use the acronym B.A.R.A.T.A. to identify the nature of your brand essence: https://t.co/VFmUHwJS00 #BrandTools… https://t.co/cM2rxpAUnE about 6 hours ago ReplyRetweetFavorite
  • how you operate on the inside should be inextricably linked with how you want to be perceived on the outside.… https://t.co/i9BfzikvwD about 10 hours ago ReplyRetweetFavorite
  • 2020 certainly wasn’t the year we expected — and 2021 will surely include even more surprises. See my list of Brand… https://t.co/6S0G5AcJG6 about 11 hours ago ReplyRetweetFavorite
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