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Denise Lee Yohn
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Contact Denise at (917) 446-9325
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brand experience brief: AT&T Retail Center

AT&T Retail Center

brand experience brief: AT&T Retail Center

With a name like “Retail Center for Innovation and Technology Center,” there’s no question the new store from AT&T is intended to be like no other.  And, it is indeed remarkable (a sort of Apple store meets the Enterprise bridge.)  But for however great of an experience it is, the objectives behind it may be somewhat misguided.  Here’s my video audit.

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  • great brands avoid selling products. they seduce through emotion & create experiences that make people want to buy. #WGBD about 2 hours ago ReplyRetweetFavorite
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  • how to build a brand of distinction on four levels> https://t.co/i8YNpDLHMu #Brand #Distinction 10:45:14 PM May 17, 2022 ReplyRetweetFavorite
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