tiffany vandemark on chobani fit

At a recent tradeshow I ran across something quite interesting.  Chobani, the makers of the popular Greek-style yogurt, has launched Chobani Fit.

Chobani Fit is an innovative fitness program that combines encouraging “Fun In Training” with educating consumers on the brand’s place in a healthy lifestyle.  I’ve invited Chobani’s Director of Wellness Initiatives, Tiffany Vandemark, to tell us all about the program.

Take a listen and learn:

• how a CPG company can utilize a lifestyle positioning to engage consumers
• how to use influencers to reach your target
• how a healthy brand positioning can also be a fun one

To learn more, check out Chobani’s website and Facebook page, as well as Tiffany’s webiste.

other interviews:

• Sheryl Adkins-Green on Global Brand-Building at Mary Kay
• John Costello on Behind the Scenes at Dunkin’ Donuts

CPG, health and fitness, Chobani, Chobani Fit, influencer marketing, Tiffany Vandemark