At a recent tradeshow I ran across something quite interesting.  Chobani, the makers of the popular Greek-style yogurt, has launched Chobani Fit. Chobani Fit is an innovative fitness program that combines encouraging “Fun In Training” with educating consumers on the brand’s place in a healthy lifestyle.  I’ve invited Chobani’s Director of Wellness Initiatives, Tiffany Vandemark, […]

Last week at the Consumer Electronics Show I attended two Summits about the convergence of technology and health/fitness/wellness.  So many of the innovations introduced there were exciting and intriguing.   I wanted to share my takeaways about these innovations because they speak to issues that are relevant to all companies which relate to technology in some […]