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Today’s interview is sure to be an eye-opener.  John Gerzema,  author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It and Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live, and President of Brand Asset Consulting, joins us to talk about how brands […]

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What happens when a $2.1BB+ organization re-commits its 20,000+ people to its vision and values?!   I got to find out last week when I attended “Extraordinary: The Power of Ten” the All-Staff Assembly put on by Sharp Healthcare. Thanks to a generous invitation from Mark Tomaszewicz, the director of The Sharp Experience, I got […]

Earlier this week, I had the opportunity to speak at Dine America, the invitation-only conference for senior executives in foodservice, produced by QSR Magazine.  Insights from my session, The Price is Right (winning pricing strategies for QSRs) will be featured in an upcoming edition of my monthly column with the magazine. In the meantime, I […]

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Today my series on brand value creation comes to a close with a look at companies’ Learning and Growth.  Previous posts have examined how brands create value for companies from the Customer, Financial (2 posts) ,  and Internal Business Process perspectives. […]