The Sharp Healthcare All-Staff Assembly provides a compelling example of how to engage, educate, and emotionally connect your workforce with your brand.  Take a look at this short video to see how this annual event helps keep the thousands of Sharp staff, partners, and volunteers motivated, aligned, and focused on delivering The Sharp Experience. DLYohn Brand […]

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How do you develop leaders who are committed to the purpose of their work, support the foundations of their organization’s brand and culture, and understand that everything they do matters?  That’s the topic of today’s interview. My guest is Mark Tomaszewicz, Director of The Sharp Experience at Sharp Healthcare. Sharp is one of San Diego’s […]

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Whew!  What a year it’s been. Over the past year, my brain has pumped out 1778 tweets, 81 brand-as-business bites blog posts, 17 videos, 11 published articles, 11 brand-as-business brief newsletters, 10 podcast interviews, 8 QSR Magazine columns, 8 Slideshare documents, 7 speaking engagements, 3 guest blog posts, and countless random thoughts – not to […]

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What happens when a $2.1BB+ organization re-commits its 20,000+ people to its vision and values?!   I got to find out last week when I attended “Extraordinary: The Power of Ten” the All-Staff Assembly put on by Sharp Healthcare. Thanks to a generous invitation from Mark Tomaszewicz, the director of The Sharp Experience, I got […]