– the book: The Everything Store: Jeff Bezos and the Age of Amazon, an expose of sorts of the world’s largest online retailer. […]
THE EVERYTHING STORE:: Jeff Bezos and the Age of Amazon
brand-as-business bit: The combination of listening to customers and digging into data is only one of the many fascinating insights revealed in Brad Stone‘s expose on Amazon and its CEO Jeff Bezos, THE EVERYTHING STORE. In the book, Stone relays how random customer anecdotes are as valued at the company as spreadsheets of customer […]