I was captivated by the big game tonight.  I’m not talking about the one played on the football field during Super Bowl 50.  I was much more interested in the game that advertisers were playing — the one where celebrities, animals, and jokes were the players; 117 million or so viewers acted as the referees; and […]

brand-as-business bit:   Here’s a quick add to my previous critique of this year’s Super Bowl commercials. Making a Super Bowl ad involves a level of innovation, strategy, and skill that rivals what goes into making the advertised product itself.  So it’s helpful to see what can be learned from those in a similar business of […]

Super Bowl advertisers could learn a thing or two from Eli Manning. The Giants’ quarterback threw some crisp, clean passes in Sunday’s Super Bowl because he was crystal clear about who the intended receiver was.  Moreover he used his insights about the receiver – how fast he could run, how well he could outmaneuver the […]