In a piece on Mashable called The Value of a Happiness Economy, John C. Havens wrote about companies “learning to leverage well-being in the form of corporate social responsibility known as shared value.” It was such a compelling vision that I asked John to share more with us. So today he joins us to talk […]
There’s been a really provocative and passionate debate going on over at the Environmental Leader website about sustainability. It’s challenged me to think about brands, social capital, and sustainability in new ways and so I wanted to share some of my insights with you. It all started with a post by Guy Champniss, an independent […]
There’s been a lot of discussion about Pepsi’s new campaign — most of it negative — so I wanted to offer a different point of view. […]