Earlier this year, I was interviewed about what women want from digital technology.  (Thanks to Robin Raskin, Maria Bailey, and the team at MommyTech TV for the interview!)   I’ve studied the topic ever since my years heading up brand and strategy at Sony Electronics.  More recently, women’s needs have come to the forefront of […]

(This the first of a two-part interview exchange between Andrea Learned and me.  Andrea is a corporate sustainability expert, writer, and communications strategist.  I’ve learned so much from her writings on HuffPo  and her blog, LearnedOn.com, and the conversations she contributes to on Twitter and Google+.  Next week, she’ll be interviewing me on her blog about the […]

Today we get to hear from Marti Barletta, the foremost authority on marketing to women.  Marti is the author of the groundbreaking books, Marketing to Women: How to Increase Your Share of the World’s Largest Market,  and more recently, PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders. By now […]

You know that feeling you get when watching that show, What Not to Wear?  Cringing and squirming, you watch as delusional people show off some of the most hideous outfits –  they think they actually look good when it is so clear they don’t.  That they would be so self-unaware is unbelievable. Well, that’s how […]