Andrea Learned on Sustainability and Corporate Social Responsibility
(This the first of a two-part interview exchange between Andrea Learned and me. Andrea is a corporate sustainability expert, writer, and communications strategist. I’ve learned so much from her writings on HuffPo and her blog, LearnedOn.com, and the conversations she contributes to on Twitter and Google+. Next week, she’ll be interviewing me on her blog about the shift from CSR/corporate social responsibility to CSV/creating shared value and about brand-building for non-profits.)
- Who are the new holistic, sustainability-conscious buyers and how are they different from responsible consumers of the past?
- What are the biggest challenges companies have when it comes to designing and implementing corporate social responsibility?
- How has social media and social networks changed the opportunities companies have in aligning their business practices with their values?
These are some of the questions I posed to Andrea Learned. Long recognized for her marketing to women expertise, Andrea now uses that gender lens in sustainability-focused writing and communications strategy work. As the co-author of “Don’t Think Pink: What Really Makes Women Buy — and How To Reach Your Share of this Crucial Market“, Andrea sees a distinct link between how women make decisions and the type of thinking needed in corporate sustainability change leaders.
Check out this informative interview:
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