(This the first of a two-part interview exchange between Andrea Learned and me. Andrea is a corporate sustainability expert, writer, and communications strategist. I’ve learned so much from her writings on HuffPo and her blog, LearnedOn.com, and the conversations she contributes to on Twitter and Google+. Next week, she’ll be interviewing me on her blog about the […]
Last week at the Fast Casual Executive Summit, I introduced “Level 5 Relevance,” a framework for re-thinking corporate social responsibility. The framework outlines how companies can become a force for positive change while enhancing their customer appeal and long-term competitiveness. […]
Today’s interview takes a peek behind the curtain at an extraordinary company, Patagonia. Patagonia is known worldwide as an outdoor clothing and gear brand, but I wanted to better understand the company’s retail strategy. Who better to ask than the head of marketing for the North America Retail Division at Patagonia, Vickie Achee. A twenty-plus […]
In the spirit of New York Times Magazine’s annual Year in Ideas, I’ve compiled an alphabetical digest of ideas, from A to Z, that I wrote, spoke, and passed along over the past 12 months. The following are excerpts — the original pieces linked. […]
There’s been a really provocative and passionate debate going on over at the Environmental Leader website about sustainability. It’s challenged me to think about brands, social capital, and sustainability in new ways and so I wanted to share some of my insights with you. It all started with a post by Guy Champniss, an independent […]