The brand-building principles, Great Brands Never Have to ‘Give Back,’ may be the most surprising one of the seven in my new book, What Great Brands Do;  The Seven Brand-Building Principles That Separate the Best from the Rest.  So, please allow me to explain. […]

(This the first of a two-part interview exchange between Andrea Learned and me.  Andrea is a corporate sustainability expert, writer, and communications strategist.  I’ve learned so much from her writings on HuffPo  and her blog, LearnedOn.com, and the conversations she contributes to on Twitter and Google+.  Next week, she’ll be interviewing me on her blog about the […]

Last week at the Fast Casual Executive Summit, I introduced “Level 5 Relevance,” a framework for re-thinking corporate social responsibility.  The framework outlines how companies can become a force for positive change while enhancing their customer appeal and long-term competitiveness. […]