Is social media a new phenomenon, or one that’s been around for centuries and is simply being fueled and shaped by the latest technological developments? In today’s interview, Jonathan Salem Baskin offers his point of view. Jonathan is a global brand strategist, leading a global network of partner companies in the Baskinbrand Alliance and managing […]
Brand value is all the buzz these days, thanks to the recent release of Interbrand’s Best Global Brands report. I preempted the action with a post a few weeks ago called “The Problem with Brand Valuation.” In it I took issue with a specific aspect of most valuation methodologies — a factor to account for […]
Now that summer is officially here, I wanted to take a look back at the past 6 months and see what kinds of conversations had been sparked by brand-as-business bites™. The following are the top posts from each month in terms of number of re-tweets, comments, or emails they generated – I’ve also included some […]
Today I’d like to do a little experiment. I have an idea for a new brand tool but my thoughts aren’t fully fleshed out. So I thought I’d use this blogpost as a way of reaching out to like-minded folks who might be interested in refining and fleshing out the idea. The following post outlines […]
This is a continuation of the debrief from the Brand Managecamp conference. In my last post, I relayed insights about Innovation from the “elite conference on branding” that I attended in Las Vegas last week. Today I’m covering the 2 remaining themes that arose – both fall under the category of “stuff that matters”: Substance […]
Jonathan Salem Baskin recently posted an “open memo to Blockbuster’s agency” (DDB Entertainment) congratulating them on their recent win of the account — and warning them that their client’s CEO plan to “transform the Blockbuster brand into an entertainment provider” is doomed. […]
This is one in a series of posts about brands have failed to live up to their potential — from Jonathan Salem Baskin, author of Branding Only Works on Cattle, the “dim bulb” blog, and Ad Age/CMO Strategy column. […]
What do Lindsay Lohan, the universal remote, and the Bush administration have in common? They are all examples of things that could have been great but have ended up not living up to their potential. […]
Last week’s Ad Age juxtaposed 2 pieces worth noting: First was an excerpt from David Aaker‘s latest book, “Spanning Silos: The New CMO Imperative.” Its main thesis […]