The Patriots weren’t the only winners in last night’s Super Bowl XLIX and the Seahawks weren’t the only losers. Plenty of advertisers, who each shelled out at least $4.5MM for a 30-second slot, also landed in each column. Here’s what my completely subjective, unscientific Super Bowl Ad Scorecard looks like: […]
In Case You Missed It — Here’s a round-up of my most popular content from this month, January 2015: Forbes column: what to expect from the 2015 super bowl ads — sap over silly, holy hastags, prodigal brands, and more video: great brands ignore trends — Harvard Business Review […]
The popular Bloomberg Radio show, The Hays Advantage, with co-hosts Kathleen Hays and Vonnie Quinn, interviewed me today to dish on the upcoming Super Bowl ads. Listen to my take on the ads from Danone, GoDaddy, VW, and more here. The interview was only one of the great pieces of content posted this week that […]