Unlike a Thanksgiving dinner, this buffet isn’t going to weigh you down or put you to sleep. It’s a sampling of my best bits of content this past month. Check out: what great brands do — a recap by Annette Franz Gleneicki of the talk I gave at the SoCal Customer Experience Professionals Association event why windows 8? — a […]
Whaddya miss this month? Among my pieces that generated the most conversation and shares were: innovation or core? try both — My latest QSR Magazine column about how start-ups and established brands alike must balance their focus on their core brand, while also pushing the innovation envelope. brand romney — A post explaining what Presidential […]
Last week at the Fast Casual Executive Summit, I introduced “Level 5 Relevance,” a framework for re-thinking corporate social responsibility. The framework outlines how companies can become a force for positive change while enhancing their customer appeal and long-term competitiveness. […]